Established in 2021, this is nice is a collective, bringing you a curated selection of values driven, locally based brands for pop-ups in Auckland, New Zealand.

Brought to you by Chloe from Alyssa Lloyd design and Suzie from Velvet Heartbeat we sought to give indie brands (including ours!) the opportunity to make our mark in the bricks-and-mortar retail space.

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All our featured brands are chosen for their unique products, ethical values and designs that complement each of the other brands so our customers will be sure to find their perfect match.